ogo labs
Your 360° Business Growth & Digital Transformation Partner.
ogo labs
Your 360° Business Growth & Digital Transformation Partner.
ogo labs
Your 360° Business Growth & Digital Transformation Partner.
Brand guideline
Brand guideline
DON'T add colors to pictorial mark
DON'T add colors to pictorial mark
DO use consistent Breathing space
DO use consistent Breathing space
DO pictorial mark in composition with more breathing space
DO pictorial mark in composition with more breathing space
How to use our Logos
How to use our Logos
Use the logo without permission or outside Ogo Labs' terms.
Misrepresent your relationship with Ogo Labs, imply endorsement, or confuse users about sponsorship. Modify the logo, distort its proportions, or change its colors.
Use the logo more prominently than your own brand or in unrelated contexts.
Place the logo on tangible merchandise, promotional items, or any materials without prior approval.
Incorporate the logo into your own branding, trademark, or design a similar logo.
Use the logo without permission or outside Ogo Labs' terms.
Misrepresent your relationship with Ogo Labs, imply endorsement, or confuse users about sponsorship. Modify the logo, distort its proportions, or change its colors.
Use the logo more prominently than your own brand or in unrelated contexts.
Place the logo on tangible merchandise, promotional items, or any materials without prior approval.
Incorporate the logo into your own branding, trademark, or design a similar logo.
Use the logo without permission or outside Ogo Labs' terms.
Misrepresent your relationship with Ogo Labs, imply endorsement, or confuse users about sponsorship. Modify the logo, distort its proportions, or change its colors.
Use the logo more prominently than your own brand or in unrelated contexts.
Place the logo on tangible merchandise, promotional items, or any materials without prior approval.
Incorporate the logo into your own branding, trademark, or design a similar logo.
Use the logo only when it directly relates to Ogo Labs' services.
Follow Ogo Labs' brand guidelines and usage terms.
Use the logo exactly as provided, maintaining its proportions and colors.
Use the logo only when it directly relates to Ogo Labs' services.
Follow Ogo Labs' brand guidelines and usage terms.
Use the logo exactly as provided, maintaining its proportions and colors.
Use the logo only when it directly relates to Ogo Labs' services.
Follow Ogo Labs' brand guidelines and usage terms.
Use the logo exactly as provided, maintaining its proportions and colors.
Brand partnerships
Brand partnerships
DON'T add any colors to the partnership lockup
DON'T use the blossom with the partnership lock-up
DON'T add any colors to the partnership lockup
DON'T use the blossom with the partnership lock-up
DON'T add any colors to the partnership lockup
DON'T use the blossom with the partnership lock-up
DON'T use the wordmark as very different sizes
DON'T use the partnership lockup over a busy image
DON'T use the wordmark as very different sizes
DON'T use the partnership lockup over a busy image
DON'T use the wordmark as very different sizes
DON'T use the partnership lockup over a busy image
DO use the established spacing rules
DO use consistent Breathing space
Typography
Typography
Ogo Labs' typography embodies a fusion of precision, clarity, and modern functionality, reinforcing the brand’s commitment to innovation. The selected typeface, TeX Gyre Heros, mirrors the timeless appeal of Helvetica while offering commercial usability and high adaptability across digital and print applications.
The typeface is available in multiple weights, providing flexibility for various brand communications while maintaining a professional and structured look. Its well-balanced proportions and refined glyphs ensure legibility at any scale, making it a versatile choice for both headlines and body text.
Designed to align with Ogo Labs’ brand philosophy, the typography strikes a balance between technical precision and approachability, making it suitable for a future-driven, technology-focused identity. Whether applied in interface design, marketing materials, or corporate communication, its clarity and consistency enhance brand recognition while preserving a sleek and contemporary aesthetic.
Ogo Labs' typography embodies a fusion of precision, clarity, and modern functionality, reinforcing the brand’s commitment to innovation. The selected typeface, TeX Gyre Heros, mirrors the timeless appeal of Helvetica while offering commercial usability and high adaptability across digital and print applications.
The typeface is available in multiple weights, providing flexibility for various brand communications while maintaining a professional and structured look. Its well-balanced proportions and refined glyphs ensure legibility at any scale, making it a versatile choice for both headlines and body text.
Designed to align with Ogo Labs’ brand philosophy, the typography strikes a balance between technical precision and approachability, making it suitable for a future-driven, technology-focused identity. Whether applied in interface design, marketing materials, or corporate communication, its clarity and consistency enhance brand recognition while preserving a sleek and contemporary aesthetic.
Ogo Labs' typography embodies a fusion of precision, clarity, and modern functionality, reinforcing the brand’s commitment to innovation. The selected typeface, TeX Gyre Heros, mirrors the timeless appeal of Helvetica while offering commercial usability and high adaptability across digital and print applications.
The typeface is available in multiple weights, providing flexibility for various brand communications while maintaining a professional and structured look. Its well-balanced proportions and refined glyphs ensure legibility at any scale, making it a versatile choice for both headlines and body text.
Designed to align with Ogo Labs’ brand philosophy, the typography strikes a balance between technical precision and approachability, making it suitable for a future-driven, technology-focused identity. Whether applied in interface design, marketing materials, or corporate communication, its clarity and consistency enhance brand recognition while preserving a sleek and contemporary aesthetic.
Typography Standard
Typography Standard
H1 - Main Heading - 48px - TeX Gyre Heros Bold
H2 - Section Heading - 36px - TeX Gyre Heros Bold
H3 - Subheading - 28px - TeX Gyre Heros Bold
H4 - Small titles - 22px - TeX Gyre Heros Bold
B1 - Body Text - Large - 18px - TeX Gyre Heros Regular
B2 - Body Text - Standard - 16px - TeX Gyre Heros Regular
B2 - Body Text - Small - 14px - TeX Gyre Heros Regular
H1 - Main Heading - 48px - TeX Gyre Heros Bold
H2 - Section Heading - 36px - TeX Gyre Heros Bold
H3 - Subheading - 28px - TeX Gyre Heros Bold
H4 - Small titles - 22px - TeX Gyre Heros Bold
B1 - Body Text - Large - 18px - TeX Gyre Heros Regular
B2 - Body Text - Standard - 16px - TeX Gyre Heros Regular
B2 - Body Text - Small - 14px - TeX Gyre Heros Regular
H1 - Main Heading - 48px - TeX Gyre Heros Bold
H2 - Section Heading - 36px - TeX Gyre Heros Bold
H3 - Subheading - 28px - TeX Gyre Heros Bold
H4 - Small titles - 22px - TeX Gyre Heros Bold
B1 - Body Text - Large - 18px - TeX Gyre Heros Regular
B2 - Body Text - Standard - 16px - TeX Gyre Heros Regular
B2 - Body Text - Small - 14px - TeX Gyre Heros Regular
Colors
Colors
Ogo Labs’ color palette is designed to reflect a modern, tech-driven, and sophisticated brand identity. The combination of black, white, and electric blue, along with supporting greys, creates a bold, professional, and high-contrast aesthetic that aligns with the brand’s vision.
Ogo Labs’ color palette is designed to reflect a modern, tech-driven, and sophisticated brand identity. The combination of black, white, and electric blue, along with supporting greys, creates a bold, professional, and high-contrast aesthetic that aligns with the brand’s vision.
Ogo Labs’ color palette is designed to reflect a modern, tech-driven, and sophisticated brand identity. The combination of black, white, and electric blue, along with supporting greys, creates a bold, professional, and high-contrast aesthetic that aligns with the brand’s vision.
Primary Colors
Primary Colors
The balancing element to black, ensuring clarity, simplicity, and modern minimalism. It enhances readability and contrast, making content and design elements stand out.
Pure White
(#FFFFFF)
Pure White
(#FFFFFF)
The balancing element to black, ensuring clarity, simplicity, and modern minimalism. It enhances readability and contrast, making content and design elements stand out.
Pure White
(#FFFFFF)
Pure White
(#FFFFFF)
The balancing element to black, ensuring clarity, simplicity, and modern minimalism. It enhances readability and contrast, making content and design elements stand out.
Pure White
(#FFFFFF)
Pure White
(#FFFFFF)
Oggo Black
(#191919)
The dominant color in Ogo Labs’ identity, symbolizing power, sophistication, and technical precision. It serves as the base color across branding, UI, and digital interfaces, reinforcing a sleek and futuristic feel.
Oggo Black
(#191919)
The dominant color in Ogo Labs’ identity, symbolizing power, sophistication, and technical precision. It serves as the base color across branding, UI, and digital interfaces, reinforcing a sleek and futuristic feel.
Oggo Black
(#191919)
The dominant color in Ogo Labs’ identity, symbolizing power, sophistication, and technical precision. It serves as the base color across branding, UI, and digital interfaces, reinforcing a sleek and futuristic feel.
Electric Blue
(#007AFF)
Used sparingly (~10% of the palette) as an accent color, electric blue adds a touch of energy, innovation, and dynamism. This vibrant shade highlights important actions, UI elements, or branding details without overwhelming the monochrome base.
Electric Blue
(#007AFF)
Used sparingly (~10% of the palette) as an accent color, electric blue adds a touch of energy, innovation, and dynamism. This vibrant shade highlights important actions, UI elements, or branding details without overwhelming the monochrome base.
Electric Blue
(#007AFF)
Used sparingly (~10% of the palette) as an accent color, electric blue adds a touch of energy, innovation, and dynamism. This vibrant shade highlights important actions, UI elements, or branding details without overwhelming the monochrome base.
Why this Colors
Why this Colors
Minimalist & Professional - The black-and-white base establishes a clean, corporate feel.
High Contrast & Readability - Ensures clarity in UI/UX, making interfaces user-friendly.
Tech & Innovation-Oriented - Electric blue gives a futuristic and energetic touch, resonating with IT and tech brands.
Versatile & Scalable - Works well in both dark and light themes, adaptable across print, web, and digital interfaces.
Minimalist & Professional - The black-and-white base establishes a clean, corporate feel.
High Contrast & Readability - Ensures clarity in UI/UX, making interfaces user-friendly.
Tech & Innovation-Oriented - Electric blue gives a futuristic and energetic touch, resonating with IT and tech brands.
Versatile & Scalable - Works well in both dark and light themes, adaptable across print, web, and digital interfaces.
Minimalist & Professional - The black-and-white base establishes a clean, corporate feel.
High Contrast & Readability - Ensures clarity in UI/UX, making interfaces user-friendly.
Tech & Innovation-Oriented - Electric blue gives a futuristic and energetic touch, resonating with IT and tech brands.
Versatile & Scalable - Works well in both dark and light themes, adaptable across print, web, and digital interfaces.
Press Releases
Press Releases
When mentioning Ogo Labs in press materials, please identify it as a technology-driven IT solutions company focused on innovation, efficiency, and digital transformation. Ogo Labs is committed to delivering cutting-edge solutions that empower businesses and individuals to thrive in an ever-evolving digital landscape.
If announcements, blogs, or other communications extend beyond the cases outlined above, or if you have questions regarding our guidelines, please reach out to Ogo Labs' Media & Communications Team at info@ogolabs.com
When mentioning Ogo Labs in press materials, please identify it as a technology-driven IT solutions company focused on innovation, efficiency, and digital transformation. Ogo Labs is committed to delivering cutting-edge solutions that empower businesses and individuals to thrive in an ever-evolving digital landscape.
If announcements, blogs, or other communications extend beyond the cases outlined above, or if you have questions regarding our guidelines, please reach out to Ogo Labs' Media & Communications Team at info@ogolabs.com
When mentioning Ogo Labs in press materials, please identify it as a technology-driven IT solutions company focused on innovation, efficiency, and digital transformation. Ogo Labs is committed to delivering cutting-edge solutions that empower businesses and individuals to thrive in an ever-evolving digital landscape.
If announcements, blogs, or other communications extend beyond the cases outlined above, or if you have questions regarding our guidelines, please reach out to Ogo Labs' Media & Communications Team at info@ogolabs.com
Usage Terms
Usage Terms
The term "Marks" includes any elements used to identify Ogo Labs, such as names, logos, icons, and design assets. By using Ogo Labs' Marks, you acknowledge that they are the property of Ogo Labs, and any goodwill generated from their use benefits the company.
Permission to use Ogo Labs' Marks is limited in the following ways:
Our Marks may only be used in compliance with these brand guidelines.
The granted permission is non-exclusive (we may allow others to use it) and non-transferable (you cannot assign it to others).
Our Marks should not be featured more prominently than your company’s name or branding.
We may update the brand guidelines, and you must ensure compliance within a reasonable timeframe.
We reserve the right to review how our Marks are being used and request changes if necessary.
We may revoke permission to use our Marks at any time, and usage must cease immediately upon notification.
Additional guidelines
Any reference to Ogo Labs’ products, services, or technologies must be accurate and not misleading.
Unauthorized alterations or modifications to our logos, typography, colors, or brand elements are not permitted.
Our Marks may not be used in a way that implies partnership, sponsorship, or endorsement without explicit written consent from Ogo Labs.
The term "Marks" includes any elements used to identify Ogo Labs, such as names, logos, icons, and design assets. By using Ogo Labs' Marks, you acknowledge that they are the property of Ogo Labs, and any goodwill generated from their use benefits the company.
Permission to use Ogo Labs' Marks is limited in the following ways:
Our Marks may only be used in compliance with these brand guidelines.
The granted permission is non-exclusive (we may allow others to use it) and non-transferable (you cannot assign it to others).
Our Marks should not be featured more prominently than your company’s name or branding.
We may update the brand guidelines, and you must ensure compliance within a reasonable timeframe.
We reserve the right to review how our Marks are being used and request changes if necessary.
We may revoke permission to use our Marks at any time, and usage must cease immediately upon notification.
Additional guidelines
Any reference to Ogo Labs’ products, services, or technologies must be accurate and not misleading.
Unauthorized alterations or modifications to our logos, typography, colors, or brand elements are not permitted.
Our Marks may not be used in a way that implies partnership, sponsorship, or endorsement without explicit written consent from Ogo Labs.
The term "Marks" includes any elements used to identify Ogo Labs, such as names, logos, icons, and design assets. By using Ogo Labs' Marks, you acknowledge that they are the property of Ogo Labs, and any goodwill generated from their use benefits the company.
Permission to use Ogo Labs' Marks is limited in the following ways:
Our Marks may only be used in compliance with these brand guidelines.
The granted permission is non-exclusive (we may allow others to use it) and non-transferable (you cannot assign it to others).
Our Marks should not be featured more prominently than your company’s name or branding.
We may update the brand guidelines, and you must ensure compliance within a reasonable timeframe.
We reserve the right to review how our Marks are being used and request changes if necessary.
We may revoke permission to use our Marks at any time, and usage must cease immediately upon notification.
Additional guidelines
Any reference to Ogo Labs’ products, services, or technologies must be accurate and not misleading.
Unauthorized alterations or modifications to our logos, typography, colors, or brand elements are not permitted.
Our Marks may not be used in a way that implies partnership, sponsorship, or endorsement without explicit written consent from Ogo Labs.
Exceptions & Special Requests
Exceptions & Special Requests
If you require a specific use case that does not comply with these guidelines or need an exception, you must contact Ogo Labs to request approval. Written confirmation is required before proceeding with any modifications or special usage of our brand elements.
For any inquiries, approvals, or clarifications, please contact info@ogolabs.com
If you require a specific use case that does not comply with these guidelines or need an exception, you must contact Ogo Labs to request approval. Written confirmation is required before proceeding with any modifications or special usage of our brand elements.
For any inquiries, approvals, or clarifications, please contact info@ogolabs.com
If you require a specific use case that does not comply with these guidelines or need an exception, you must contact Ogo Labs to request approval. Written confirmation is required before proceeding with any modifications or special usage of our brand elements.
For any inquiries, approvals, or clarifications, please contact info@ogolabs.com